BFS - Oct 06 - Modern Field Marketer
Common Sense Network & Learn

Modern Field Marketer: Balancing ROI Amidst Budget Pressure

A Virtual Chocolate Tasting Session

Successfully Held on October 6th, 2023

Presented by


Here’s what we discussed:

As budget constraints continue to tighten, modern field marketers have to allocate resources ever more strategically to maximize ROI.

Sometimes that’s easier said than done. You’re facing pressures to be at the ‘must-attend’ industry events, you can’t let go of the swag that drives so much foot traffic to your booth, or you’re simply caught in a loop of “but we’ve always done it this way”.

Rather than blindly adhering to tradition, marketers have to critically evaluate how each expenditure contributes to overarching goals and objectives. Understand whether you need to boost brand awareness or generate leads, for example. Every dollar spent should serve that purpose, and you’ll find yourself yielding higher ROI.

This roundtable discussed the realities of taking this approach. We learned from each other, about what’s been working and what hasn’t, and came away with new ideas to apply as well.


1:00 PM – 1:10 PM

Session & Participant Intro

1:10 PM – 1:30 PM

Guided Chocolate Tasting by an Expert

1:30 PM – 2:20 PM

Interactive Discussion on the Topic

2:20 PM – 2:30 PM


Solution Experts

Alyson Atwell
Director, Integrated Marketing at BuyerForesight™
Joseph Fontana
Sales Director, North America at BuyerForesight™

Participation in this Virtual Chocolate Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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