Reducing Promo Abuse
Saves More than Money
A Network & Lunch at Fairmont, Singapore

11th May, 2022, 11:30 - 14:00 SGT, Successfully held

Reducing Promo Abuse Saves More than Money
A Network & Lunch at Fairmont, Singapore

11th May, 2022, 11:30 - 14:00 SGT, Successfully held

Here’s what we discussed:

As the digital world continues to evolve there is dramatic impact on consumer engagement with promotions.

Redemption rates continue to increase across key product categories like F&B, Baby & Toddler, Pets, and more. The impact of promotions on consumer behavior has grown dramatically in the past 24 months.

Ekata - Reducing Promo Abuse Saves More than Money

The growth in digital promotions has come with growing promotions abuse as well. Companies faced issues detecting when the same user came back using a different account, and when the same device was used to access multiple accounts.

Presented by

Ekata

In this session, we discussed how Identifying the abuse early in the transaction process can help eliminate some of the less obvious fraud costs for many merchants, without creating new obstacles for good customers. Balancing user experience with anti-fraud measures is difficult but essential.

Lunch at Fairmont Singapore

Fairmont
80 Bras Basah Rd, Singapore 189560

Whether you travel for business or leisure, Fairmont Singapore offers a level of service and recognition that will help you make the most of every moment, ensuring your stay in Singapore is nothing short of unforgettable.

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Agenda

11:30 – 11:45

Reception and welcome

11:46 – 12:35

Roundtable Discussion

12:36 – 13:45

Lunch & Networking

13:46 – 14:00

Closing

Solution Expert

Tom Donlea
VP and GM, APAC at Ekata
LinkedIn

Participation in this in-person Networking session is no cost to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Fairmont Singapore

We will follow COVID guidelines mandated by the government and the venue.

Here’s what attendees at past events have said:

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