InterContinental, Kuala Lumpur

Powering your Data-Driven Business
with hybrid data

7th December 2022, 12:00 - 17:00 KL Time, Successfully held

A Half Day Conference at InterContinental, Kuala Lumpur

Powering your
Data-Driven Business
with hybrid data

7th December 2022
12:00 – 17:00 KL Time, Successfully held

A Half Day Conference
at InterContinental, Kuala Lumpur

What we discussed

Faced with the economic changes and business pressures, organisations everywhere must become data-driven if they are to remain competitive. Becoming data-driven means servicing the requirements of all the stakeholders who work with data. To avoid creating unsustainable data silos, enterprises require the flexibility to support each stakeholder group in an environment where data, governance, and security policies are shared and enforced comprehensively and consistently. And a hybrid data approach will play a key role in this.

Who Should Attend?

This conference is designed for 20 Tech leaders who are data driven, focused on digital transformation while driving down costs measured in both money and IT resources at leading companies in Kuala Lampur.


12:00 – 13:30

Registration & Lunch + Networking

13:30 – 13:45

Welcome Note

13:45 – 14:15

Session with Cloudera

Powering your Data-Driven Business with Hybrid Data

In this session, we’ll explore how Cloudera is powering companies in their data-driven initiatives and driving digital transformation for business outcomes.


Gerard Koh
Sales Director, Cloudera
Revathy Gunasekaran
Solutions Engineer, Cloudera

14:15 – 15:15

Roundtable Discussion

Accelerate Time to Value of Your Data with Data Platform

The Cloudera Data Platform is a hybrid data platform designed to work with any cloud, any analytics, any data. The platform generates 70% faster time to value in complex data integrations, and 40X faster time to simple reports & dashboards.

In this session, we’ll discuss what this looks like in the real world, and what you can expect in your organisation. Some of the key points are:

  • What does becoming data-driven mean to your organisation and what are some of the initiatives and challenges have you encountered so far?
  • How can you reduce the complexity in your data management environment and deliver diverse, multi-function analytics with consistent security, governance, and lifecycle management?
  • Do you have, or intend to, hybrid and/or multi-cloud environments? Why is this important to your organisation?


Mustafa Qizilbash
Head (Data Platform Services) at PETRONAS

Mustafa Qizilbash is an Enterprise Data Strategist and has been in the industry for the last 20 years. He has worked with companies like Oracle, IBM, Teradata, Hong Leong Bank, and many more. He is presently engaged with Petronas and is working on their Enterprise Data Hub.
His passion for data has taken him across the globe to 6 countries including New Zealand, Singapore, Dubai, China, Pakistan, and now Malaysia. He is also a published author with a book under his belt and one more that will be available on Jan 23.


Poonam Khemlani
Event Experience Manager at BuyerForesight™

15:15 – 15:30

Let’s take a break

15:30 – 16:00

Let’s see it in action – Demo

Cloudera Data Platform

The Cloudera Data Platform delivers on core use cases including Customer Analytics, IoT/Connected Products, and Security, Risk, & Compliance. In this session, we’ll talk about how companies are implementing these use cases across a variety of industries.

16:00 – 17:00

Happy Hour & Networking

Lunch at InterContinental, Kuala Lumpur

InterContinental Kuala Lumpur is steps away from the iconic Petronas Twin Towers, the city’s Convention Centre, and a short walk to shopping and entertainment venues. The luxury five-star hotel offers 473 spacious and stylish rooms, while eight meeting rooms and two magnificent pillarless ballrooms with multi-functional capabilities are perfect for Weddings and Meetings. Dine in style in award-winning Tatsu Japanese Cuisine, Tao Chinese Cuisine, Serena Brasserie, and OneSixFive Lounge.

InterContinental, Kuala Lumpur

165, Jln Ampang, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

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InterContinental Kuala Lumpur

165, Jln Ampang, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia


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    About Common Sense Conferences

    Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.

    Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at

    Questions our invited guests often ask us

    General Conference

    Launched in 2019, Common Sense Conferences attract executive thought leaders from around the globe for conversation with peers and industry experts to promote innovation and growth. All Common Sense events share a “Less Presentation, More Conversation” theme because the last thing anyone needs is more heavy-handed sales pitches masquerading as “thought leadership”.

    Common Sense Conferences are produced by BuyerForesight, a 100-person marketing services company with offices in the US, India, Singapore, Australia, the United Arab Emirates, and the Netherlands.

    We produce executive thought leadership events worldwide.

    We emphasize conversation over presentation. We carefully vet every prospective participant to ensure they will both contribute and get value from each event.

    We have offices in Singapore, Kolkata, Bangalore, Sydney, Dubai, Amsterdam, and Duluth, Minnesota.

    Attend to learn and network with industry experts and executive peers.

    For half-day conferences, expect 30-35 participants and 5-6 sponsors.

    For full-day conferences, expect 55-60 participants and 8-10 sponsors.

    There are no current plans to invite media to upcoming conferences.

    Sessions will be recorded.

    Sessions will not be broadcast or made available for public viewing.


    Our business model relies on our participants being decision makers on behalf of their company, with control of a budget, buying authority, need for solutions and a timeline for purchase of those solutions within 12 months.


    Qualified participants pay nothing to attend.

    Common Sense Conferences will arrange and pay for air travel, hotel, and meals during the event for all qualified participants. Meals outside of the conference are not included. For some events we may offer either a car service or paid parking at the venue, but in general we expect participants to cover those costs for themselves.

    You’ll need to complete a qualification form.

    You can register here

    No. However, we request that you make a serious effort to find a colleague in your organization with similar qualifications to participate instead of you or take a meeting with at least 3 of our sponsors.

    You should plan to arrive in time to join us for cocktails (multi-day conferences), or during the designated registration time prior to sessions beginning (1-day or half-day conferences).

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    Airfare and hotel fees are covered. We also provide food & beverages at designated times and locations at the hotel during the conference.

    Please make your own arrangements to travel to and from the airport by taxi or rideshare.

    Yes, you may stay at the venue for multi-day events.


    The format includes several session types from a full-group keynote address to small conversational breakout sessions and 1:1 meetings. The majority of our activities are designed to foster small-group conversations among participants and our industry experts.

    A panel discussion is 3-5 experts discussing a series of questions posed by a moderator. Participants may ask and respond as well.

    Typically 50% or more of participants attend each session, depending on the conference agenda and the number of coinciding sessions.

    As many as you like.

    Yes, though some sessions may fill up; in this case, you’ll need to choose a different session.

    Yes, we strongly encourage your topic suggestions.


    If you are a decision maker with control of a budget, buying authority, need for solutions, and a timeline for purchase of those solutions within 12 months, you will qualify. You may also qualify if you are a primary purchase influencer.

    You are expected to attend and participate in sessions, join us for meals and stay through the full program. You are not required to meet with any of our sponsors, though of course, we hope you’ll want to.

    We believe our participants have a lot of valuable information to share, so we encourage all participants to actively ask and answer questions during our sessions. We also ask some participants to consider serving on a panel.

    You aren’t required to be a “speaker” and lead a session; however, all participants should come prepared to share their expertise or ask good questions of their peers.

    If you are serving on a panel or delivering an address, we’ll introduce you to others you’ll be presenting with and set up prep calls for you. We do not use PowerPoint presentations in our breakout sessions, so a simple outline of what you intend to discuss is enough. Otherwise, all you need to do is read through the agenda and decide which sessions you’d like to participate in.

    Yes, we’d like a description of what you intend to cover, but bullet points are fine.


    Other participants are executives in medium to large enterprises fitting the target demographics of the conference.


    Sponsors are leading technology vendors that can address the pain points of participants.


    Yes, we will share the information you provide to us with sponsors.

    Yes, sponsors will reach out to you after the conference.