I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
2nd 2022, August, 18:00 - 21:00 BST, Successfully held
Here’s what we discussed:
Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?
How do you apply Account Based Marketing approaches to event marketing?
In this dinner session, we’ll dig into what ABM for Events means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you.
- The top 3 most common targeting disconnects and how to fix them.
- The most powerful KPI for any event and how to ensure you’re maximizing it.
Presented by
Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.
Dinner at Balthazar
Balthazar, London
4-6 Russell St, London WC2B 5HZ, United Kingdom
Balthazar offers all-day brasserie dining in the heart of Covent Garden, serving breakfast, lunch and dinner, as well as weekend brunches. The French inspired menu includes fruits de mer from the raw bar as well as a wide selection of classical French brasserie and bistro dishes.
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Agenda
18:00 – 18:15
Welcome & Registration with Cocktails
18:16 – 20:45
Dinner & Networking
20:46 – 21:00
Closing
Solution Experts
Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.
We will follow COVID guidelines mandated by the government and the venue.
Talk To Us About Attending Future Events
Here’s what attendees at past events have said:
Director, Large Business Customer Experience, NRG Energy
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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