In an increasingly competitive environment, merchants are looking for new ways to accelerate growth, make smarter decisions and deliver greater customer value. Advances in data, AI, payments and experiential marketing are creating new opportunities to achieve these goals.

This executive roundtable will explore how Mastercard Services can help merchants identify opportunities for growth through data-driven insights, AI-enabled personalisation, payment optimisation, and Mastercard’s Priceless and marketing capabilities. Through practical insights, real-world examples and peer discussion, participants will explore approaches to enhancing customer engagement, improving efficiency and creating differentiated customer experiences.