AI, hyper-personalisation and always-on digital services all rest on the same quiet foundation: the ability to process and act on data in milliseconds, at massive scale, without downtime. The organisations pulling ahead are the ones that treat real-time not as a feature, but as infrastructure.

Built for the Millisecond brought together senior technology leaders across Singapore and the wider region for a half-day of firsthand customer stories and candid peer exchange. The session explored how Rakuten delivers personalisation and ad targeting to millions of shoppers in the moment, and what it takes to build the real-time platforms that AI-era applications now demand.

The afternoon closed with a peer roundtable on where real-time is headed in 2026 and a networking reception.

A working session for the people building the systems the business can’t afford to have go dark.