Data & Analytics
Insight Day, DC

Washington, D.C.
April 27th, 2023, 9:30 AM - 7:00 PM

A conversational 1-day conference for Data Leaders focused on transformative data infrastructure and the analytic value that transformation creates.

Data & Analytics
Insight Day, DC

Washington, D.C.
April 27th, 2023,
9:30 AM - 7:00 PM

A conversational 1-day conference for Data Leaders focused on transformative data infrastructure and the analytic value that transformation creates.

What we will discuss at

Data & Analytics Insight Day, DC

The avalanche of data generated by companies and their customers should be a competitive advantage, but most companies are struggling to manage it all. Data accessibility, quality, governance, and security are all critical for operationalizing machine learning applications, so the stakes are high. Emerging frameworks are helping us come to grips with these issues but the answers go beyond just technology.

In this conference, we’ll focus on the new ways and reasons to invest in getting the most value from your data.


Our conference is designed for 50 data & analytics leaders responsible for their company’s data infrastructure, data strategy and analytics strategy, including CTO’s, Chief Architects, Heads of Software Engineering, Data Analytics leaders, Chief Data Officers and Chief Digital Officers from innovative enterprises and government agencies in the DC metro area.


9:30 – 9:45 am


9:45 am – 10:15 am

Welcome Address & Sponsor Intro

10:20 am – 11:10 am

Panel Session 1

Moderated by


A practical guide to selecting a PET vendor

There is increasing pressure to adopt Privacy Enhancing Technologies (PET) as companies work to ensure their sensitive data is secure and compliant with increasingly stringent regulations and simply doing the right thing. Whether you’re considering synthetic data or other PET, we’ll discuss the real-world best practices for selecting any PET vendor.

This is uncharted territory for most. How should companies go about selecting the right PET vendor? In this session, we’ll discuss the 5 key factors you need to consider. We’ll discuss pitfalls to avoid and questions to ask. How do you assess whether you’re ready for PET?

Black box AI that can’t be questioned or audited is increasingly out of step with the goals of PET. You can and should insist on understanding the business drivers and outcomes in non-technical terms when evaluating any AI-powered PET platform.

Finally, how do you prepare your organization for PET adoption?

Alan Cross
Chief Commercial Officer, Diveplane

Alan Cross is the Chief Commercial Officer from Diveplane, the company leading the charge to make AI transparent and understandable. Although his role is very much focused on driving the growth of the Company he sees himself as a ‘non-technical’ evangelist for AI. With a strong belief that AI should drive innovation and at the same time put data privacy and fairness front and center. In his own words, “AI doesn’t need to be scary, it just needs to be accountable”. Prior to joining Diveplane in 2019, Alan has spent 2 decades working for global software companies in sales and operation roles. Originally from the UK, Alan has a Master of Science in Logistics and Supply Chain Management.

11:15 am – 12:30 pm

Networking & Sponsor Meetings

12:30 pm – 1:10 pm


1:15 pm – 2:05 pm

Panel Session 2

Moderated by


The coming shift to Data as a Service

Increasingly companies are accessing data sources that have been collected and curated by third parties on a pay-as-you-go or subscription billing model. This reduces the need for companies to build their own expensive, proprietary data collection and storage systems for many types of applications.

Many DaaS companies offer analytics tools as-a-service as well. Data accessed through DaaS is typically used to augment a company’s proprietary data that it collects and processes itself in order to create richer and more valuable insights.

In this session, we’ll discuss how companies are deciding which data they can safely and profitably purchase from 3rd parties. What are the potential pitfalls, and how can those be avoided?

2:10 pm – 3:00 pm

Panel Session 3

Moderated by


Should you be recruiting analytics engineers instead of data scientists?

The data scientist role is starting to lose its magic. Companies have failed to operationalize models, universities have produced coders who don’t understand the business context, and data scientists spend hours on the dull work of dealing with messy, disparate data.

There’s an urgent need for insights to drive action, leading to the rise of the analytics engineers who create data products that include both business insights and the rigor of backend engineering processes.

In this session, we’ll discuss how companies are making the decision whether to shift recruiting to analytics engineers who are more technical than an analytics translator, have deep knowledge of SQL and understand the business better than junior data scientists.

3:05 pm – 4:20 pm

Networking & Sponsor Meetings

4:25 pm – 5:15 pm

Panel Session 4

Moderated by

Sisu data

Identifying root causes of data quality problems

When incorrect data is discovered, companies react with data profiling and data cleansing and typically build a plan to avoid repeating the mistakes that led to it.

However, data quality issues are much more challenging to resolve when they span the enterprise. 3 common challenges create data quality issues and make it difficult to resolve them:

  • Not treating data as an enterprise asset.
  • Executive management indifference
  • No time to implement & monitor best practices

In this session, we’ll discuss how enterprises are overcoming these challenges in 2023.

5:20 pm – 7:00 pm

Cocktails & Networking

Quick Facts about


Companies who have sponsored past Common Sense events


Washington, D.C. 

The venue will be announced shortly.


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    About Common Sense Conferences

    Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.

    Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at

    Questions our invited guests often ask us

    General Conference

    Launched in 2019, Common Sense Conferences attract executive thought leaders from around the globe for conversation with peers and industry experts to promote innovation and growth. All Common Sense events share a “Less Presentation, More Conversation” theme because the last thing anyone needs is more heavy-handed sales pitches masquerading as “thought leadership”.

    Common Sense Conferences are produced by BuyerForesight, a 100-person marketing services company with offices in the US, India, Singapore, Australia, the United Arab Emirates, and the Netherlands.

    We produce executive thought leadership events worldwide.

    We emphasize conversation over presentation. We carefully vet every prospective participant to ensure they will both contribute and get value from each event.

    We have offices in Singapore, Kolkata, Bangalore, Sydney, Dubai, Amsterdam, and Duluth, Minnesota.

    Attend to learn and network with industry experts and executive peers.

    For half-day conferences, expect 30-35 participants and 5-6 sponsors.

    For full-day conferences, expect 55-60 participants and 8-10 sponsors.

    There are no current plans to invite media to upcoming conferences.

    Sessions will be recorded.

    Sessions will not be broadcast or made available for public viewing.


    Our business model relies on our participants being decision makers on behalf of their company, with control of a budget, buying authority, need for solutions and a timeline for purchase of those solutions within 12 months.


    Qualified participants pay nothing to attend.

    Common Sense Conferences will arrange and pay for air travel, hotel, and meals during the event for all qualified participants. Meals outside of the conference are not included. For some events we may offer either a car service or paid parking at the venue, but in general we expect participants to cover those costs for themselves.

    You’ll need to complete a qualification form.

    You can register here

    No. However, we request that you make a serious effort to find a colleague in your organization with similar qualifications to participate instead of you or take a meeting with at least 3 of our sponsors.

    You should plan to arrive in time to join us for cocktails (multi-day conferences), or during the designated registration time prior to sessions beginning (1-day or half-day conferences).

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    Airfare and hotel fees are covered. We also provide food & beverages at designated times and locations at the hotel during the conference.

    Please make your own arrangements to travel to and from the airport by taxi or rideshare.

    Yes, you may stay at the venue for multi-day events.


    The format includes several session types from a full-group keynote address to small conversational breakout sessions and 1:1 meetings. The majority of our activities are designed to foster small-group conversations among participants and our industry experts.

    A panel discussion is 3-5 experts discussing a series of questions posed by a moderator. Participants may ask and respond as well.

    Typically 50% or more of participants attend each session, depending on the conference agenda and the number of coinciding sessions.

    As many as you like.

    Yes, though some sessions may fill up; in this case, you’ll need to choose a different session.

    Yes, we strongly encourage your topic suggestions.


    If you are a decision maker with control of a budget, buying authority, need for solutions, and a timeline for purchase of those solutions within 12 months, you will qualify. You may also qualify if you are a primary purchase influencer.

    You are expected to attend and participate in sessions, join us for meals and stay through the full program. You are not required to meet with any of our sponsors, though of course, we hope you’ll want to.

    We believe our participants have a lot of valuable information to share, so we encourage all participants to actively ask and answer questions during our sessions. We also ask some participants to consider serving on a panel.

    You aren’t required to be a “speaker” and lead a session; however, all participants should come prepared to share their expertise or ask good questions of their peers.

    If you are serving on a panel or delivering an address, we’ll introduce you to others you’ll be presenting with and set up prep calls for you. We do not use PowerPoint presentations in our breakout sessions, so a simple outline of what you intend to discuss is enough. Otherwise, all you need to do is read through the agenda and decide which sessions you’d like to participate in.

    Yes, we’d like a description of what you intend to cover, but bullet points are fine.


    Other participants are executives in medium to large enterprises fitting the target demographics of the conference.


    Sponsors are leading technology vendors that can address the pain points of participants.


    Yes, we will share the information you provide to us with sponsors.

    Yes, sponsors will reach out to you after the conference.



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