COMMON SENSE CX
CSCX20 APAC

Customer Experience Virtual Conference

July 6th & 7th, 2020,
10 AM - 2 PM SGT

Successfully Held

COMMON SENSE CX
CSCX20 APAC

Customer Experience
Virtual Conference

July 6th & 7th, 2020,
10 AM - 2 PM SGT

Successfully Held

What is
CSCX20 APAC

CSCX APAC is an invitation-only conference for 60 marketers and customer experience leaders and leading CX solutions providers (Sponsors). Sessions are designed for collaborative conversation between marketers and CX experts in leading companies.

Panel Sessions

A solution expert will moderate a 3-person panel on a single topic. Questions and conversation will follow.

War Stories

2 customer experience leaders will take us through lessons learned from a CX initiative that succeeded or failed. No podium, no stage, no PowerPoint.

OUR ATTENDEES

See what Common Sense CX attendees have to say about previous conferences.

Customer experience as a strategic focus is pretty new, whether it’s part of marketing, customer support or a stand-alone function. This means best practices are changing rapidly and even large companies don’t have many true experts.

Common Sense Customer Experience events bring together CX innovators from many different industries to share what’s working and what isn’t, and everybody learns.

Conference successfully held

OUR AGENDA

July 6th

10:00 AM – 10:10 AM SGT

Opening Remarks & Sponsor Capabilities

10:10 AM – 10:40 AM

Panel Session

Moderated By:

Medallia

How To Build a CX Culture in the Enterprise

Building a top-to-bottom CX culture in a large enterprise requires fundamental transformation on  multiple fronts. Where to start? What should you prioritize? Our experts will share what they’ve learned on this journey.

10:45 AM – 11:15 AM

Panel Session

Moderated By:

twilio

How is CX Driving Product Development?

How are CX insights driving the development of products that customers love?

11:20 AM – 11:50 AM

War Stories

Scaling Pains and Building a Centralized CX function

Scaling pains:
How constant but local brand messaging and investments for customer acquisition on a global scale paid off.

How to build a decentralized team that can centrally support CX initiatives supporting affiliates needs but also leaving them the freedom to decide and operate.

11:55 AM – 12:25 PM

Lunch

12:30 PM – 01:00 PM

Panel Session

Moderated By:

twilio

How to Design a CX Team for Long-Term Success

What are the essential foundational roles and the critical secondary roles?

01:05 PM – 01:35 PM

Roundtable Session

Moderated By:

appier

Solving critical AI challenges in CX

Successful AI implementation and adoption is a journey, not an overnight fix. In this session, we will have an open discussion about how to effectively apply AI to CX, sharing practical implementation tips and insider knowledge on the best technology partnerships.

July 7th

10:00 AM – 10:10 AM SGT

Opening Remarks & Sponsor Capabilities

10:10 AM – 10:40 AM

Panel Session

Moderated By:

appier

Decoding the AI hype in CX:
Applying AI to CX to drive business growth

In this session, Appier will host an open discussion about how effective implementation of AI can have a direct impact on revenue. Topics will include why AI is critical for solving challenges in CX; what does and doesn’t work when it comes to applying AI in CX; and the most effective ways to leverage data, as seen from our position on the front lines.

10:45 AM – 11:15 AM

Panel Session

Moderated By:

Medallia

How To Communicate CX Metrics Better

  • Making sure stakeholders and staff understand what the numbers mean.
  • How should metrics be interpreted, and how are metrics commonly misinterpreted?
  • How do you include the impact of individuals and functional groups on the metrics?

11:20 AM – 11:50 AM

War Stories

Moderated By:

twilio

Big Company Customer Success and Persona-Driven CX

Do’s and Don’ts in driving Customer Success programs in a large organization.

How they’ve enlisted front-line employees to become active ambassadors for their brand by following a set of persona guidelines.

12:00 PM – 12:30 PM

War Stories

Moderated By:

appier

Digital Transformation Challenges and Brand
Reputation

Maintaining brand reputation and growth.

Conference successfully held

How Do You Qualify to Attend?

You must be a Customer Experience leader or someone who drives a significant portion of your company's CX strategy
You must have buying authority for CX technology or services within your company
We welcome B2C and B2B companies, but skew towards B2C
You must complete a brief qualification call

OUR SOLUTION EXPERTS

appier
Medallia
twilio

Become a Common Sense Customer Experience Solution Expert

Common Sense CX APAC is designed to provide solution experts (sponsors) with time to listen, engage and build relationships with CX leaders in Singapore and surrounding markets.

Our CX practitioners actively seek out meetings with solution experts, so there are plenty of opportunities to build new, profitable relationships.

Companies attending Common Sense CSCX20 APAC

WHAT PEOPLE ARE SAYING

Conference successfully held

VENUE & REGISTRATION

CALL TO REGISTER

Mitch Speers

+1 917-750-7287

Ash Prasad

+1 218-389-7816
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