Snowplow - How Data Quality Impacts Retail KPIs
Common Sense Virtual Roundtable:

The Importance of Personalization in eCommerce
– Challenges and Opportunities

May 25th, 2022, 10 AM – 11 AM CT / 17:00 – 18:00 CET, Successfully held

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Here’s what we discussed:

Personalization in ecommerce isn’t a new, revolutionary idea, so why are most businesses still not getting it right? To power even the simplest of product recommendation engines effectively, machine learning models are needed, and they require clean, high-quality data in an expected format. And the latter is not easy to come by. The reality for most data teams is having to make do with the data that is available as exhaust from other systems, rather than data created for their unique business’s purpose.

Our participants joined this roundtable to discuss:
  • The increasing importance of personalization in e-commerce
  • Different types of personalization
  • The role of machine learning in driving personalization
  • The challenges in delivering this data
  • The difference between exhaust data and data creation
  • Personalization opportunities with the right data

Solution Expert

Ben Woods
Retail Account Executive at Snowplow Analytics

Here is what we learned:

Sandeep Mishra, Director Business Intelligence, Leslie’s Poolmart, Inc.

• Sandeep joined the session because they are going from on-prem to the cloud, have a mobile app, and have growing ecommerce transaction volume. He wants to know how to use that data and analytics to grow the business.
• Some level of personalization doesn’t bother customers. But you don’t know how much it bothers them. So what level do we stop? There’s a thin line and we need to figure it out. For retail it’s probably fine because you’re browsing an item. But maybe not for a mortgage when you’re bombarded with calls.
• But once a customer gives permission, how do you ensure that marketer doesn’t sell your data?
• They are not currently doing personalization.

Brijesh Joshi, Global Senior Director – Customer Master Data & Analytics, Honeywell

• When a customer accepts terms and conditions in an app, their data is then stored. With cookies, there is not that option.
• They don’t collect data, but aggregate level information about how their systems were used. They are considering it in the future.

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Snowplow:

Snowplow is a behavioral data platform, built to empower data teams and solve today’s most complex data challenges.

Trusted by tens of thousands of organizations around the world, Snowplow helps you create the data you need to power your breakthrough, and unlock AI and advanced analytics right from your own data warehouse, lake, or lakehouse.

Snowplow allows you to:

1. Create more valuable data
– Unlock transformative AI and advanced analytics with rich behavioral data that’s custom created to describe your unique business vocabulary.

2. Power unlimited applications
– Use Snowplow’s AI- and BI-ready data to power advanced analytics and AI data applications, such as churn propensity models and recommendation engines.

3. Ensure data compliance
– Reduce regulatory risk, record basis for capture and ensure data is only used and shared in ways that are consistent with how it was collected.

As the leader in Data Creation, Snowplow enables you to create, consume, and govern an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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