Snowplow - How Data Quality Impacts Retail KPIs
Common Sense Virtual Roundtable:

The Importance of Personalization in eCommerce
– Challenges and Opportunities

May 25th, 10 AM – 11 AM CT / 17:00 – 18:00 CET

Presented by


Here’s what we’ll discuss:

Personalization in ecommerce isn’t a new, revolutionary idea, so why are most businesses still not getting it right? To power even the simplest of product recommendation engines effectively, machine learning models are needed, and they require clean, high-quality data in an expected format. And the latter is not easy to come by. The reality for most data teams is having to make do with the data that is available as exhaust from other systems, rather than data created for their unique business’s purpose.

Join this roundtable to discuss:
  • The increasing importance of personalization in e-commerce
  • Different types of personalization
  • The role of machine learning in driving personalization
  • The challenges in delivering this data
  • The difference between exhaust data and data creation
  • Personalization opportunities with the right data

Solution Expert

Ben Woods
Retail Account Executive at Snowplow Analytics

This is an executive peer group meeting for 8-10 Data/Analytics leaders. We use a conversational, story-telling approach that works best when everyone participates. This is NOT a webinar or any kind of one-way presentation.

Who should apply for an invitation:

Leaders who rely on quality data to make critical business decisions
You have buying authority for your company

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Here’s what attendees at past events have said:

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