Artwork_Kobie - June 29 - Uncover Why Your Loyalty Program
Common Sense Virtual Roundtable:

Uncover Why Your Loyalty Program is Your Most Valuable Asset

June 29th, 2022, 10 AM – 11 AM CT, Successfully held

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Presented by

Kobie Logo

Here’s what we discussed:

With inflation, rising interest rates, and a flattening housing market – consumers have a lot to consider when they swipe their card. In this session, we’ll explore the shifting consumer financial mindset coming out of the pandemic and what it means for your loyalty data strategy. Uncover ways to use new behavioral data and where financial institutions have room to stretch on the relationship banking front.

Our participants joined this roundtable to discuss:
  • How to navigate data from the “new” consumer
  • The missing link between retention and loyalty
  • Where data and the customer journey intersect to boost loyalty
  • Explore how machine learning modules can optimize ROI
  • Uncover why your loyalty program is your most valuable investment
  • Where to start when mitigating churn is your number one priority

Solution Expert

David Andreadakis
Chief Innovation Officer at Kobie Marketing
LinkedIn

Here is what we learned:

David Greene, Vice President of Marketing, KeyPoint Credit Union

• David joined the session to hear if anyone else is having success, because they are getting ready to launch a loyalty program.
• During covid, his family got a puppy.
• They don’t encourage members to give them data, but they have a robust data team that looks at what they’re doing. They do offer incentives to customers for adding additional services.
• Anything you can do that drives relevance adds quite a bit of value.

Mark DeSouza, Head of Loyalty Marketing and Network Benefits, Barclays

• Mark joined the session to collaborate with colleagues.
• During covid, he couldn’t hit restaurants, so refined his cooking skills.
• They have a very travel-skewed portfolio and Covid caused them to learn what else they could offer. Statement credits for gas, groceries, and dining kept it relevant.
• Using points in the Amazon checkout flow. But how do you handle disputes?
• Has anyone analyzed the value of loyalty programs?
• They talked about doing push notifications when a customer booked travel to remind them of benefits.
• Buy now-pay later doesn’t play into loyalty in his mind. Rewards work better.

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Kobie Marketing:

Kobie is a global loyalty marketing company driving engagement that matters. We deliver end-to-end loyalty solutions by designing, building, optimizing and supporting customer experiences for the world’s most successful brands. As a Forrester Leader with more than 30 years of experience, Kobie helps clients grow enterprise value and ROI through best-in-market strategic tools and a loyalty-led marketing technology platform, Kobie Alchemy® Loyalty Cloud.

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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