I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
The Secret to Balancing Customer Experience & Fraud Prevention
October 26th 2022, 10 AM – 11 AM CT, Successfully held
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Here’s what we discussed:
It’s the evergreen question for merchants: how do we deliver an exceptional, low-friction customer experience while combating fraud?
Join Ekata, a Mastercard company for our October roundtable to learn about implementing holistic fraud prevention strategies that enable your company to achieve that balance. Walk away with actionable advice for sending your good customers down a low-friction path while stopping fraudsters at the door by employing multi-layered, automated risk assessments at various points in the customer journey — from sign-up to transaction.
During this roundtable, we discussed:
- Which stages of the customer journey are targets for fraudsters (hint: all of them)
- Why a holistic approach to fraud prevention is key
- How pairing internal data with third-party data sources leads to more confident risk decisions at all stages of the buyer journey
- Why automated processes are key to customized customer experiences — and the role manual review still plays in fraud prevention
Solution Expert
Field Data Scientist at Ekata, a Mastercard company
Aaron Abrahamson is a Field Data Scientist at Ekata, a Mastercard company – he helps eCommerce clients leverage Ekata’s data to prevent fraud and ensure smooth experiences for their good customers. He started his career working in molecular biology labs before pivoting to data analytics/data science. When he’s not at work, he’s probably in his garden or attempting to cook something delicious.
Request detailed session notes
We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.
About Ekata:
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.
Talk To Us About Attending Future Events
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
