Validity - Get Serious About Email Trust (Before it's too Late)
Common Sense Virtual Roundtable:

Get Serious About Email Trust (Before it’s too Late)

October 19th, Successfully held

Presented by


Here’s what we discussed:

Email marketers can’t afford to ignore moves by Gmail and Apple to give email recipients more control over which emails make it into their inboxes. Gmail is supporting Brand Indicators for Message Identification (BIMI), which requires senders to authenticate via DMARC. Apple’s iOS 15 implementation of Mail Privacy Protection will limit the use of tracking pixels and mask users’ IP addresses.

How will these moves, driven by regulations like GDPR, CASL and CCPA, impact the performance of your email campaigns, and how can you get out in front of this to make sure more of your emails get delivered?

In this session, we discussed how email marketers are making fundamental changes to how they onboard opt-in recipients, maximize deliverability and stay on the right side of ever-evolving global privacy regulations.

Moderated by 

William Zhang
Director of Sales, Validity

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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