Validity - Get Serious About Email Trust (Before it's too Late)
Common Sense Virtual Roundtable:

Get Serious About Email Trust (Before it’s too Late)

October 19th, 2021, Successfully held

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Presented by

Validity

Here’s what we discussed:

Email marketers can’t afford to ignore moves by Gmail and Apple to give email recipients more control over which emails make it into their inboxes. Gmail is supporting Brand Indicators for Message Identification (BIMI), which requires senders to authenticate via DMARC. Apple’s iOS 15 implementation of Mail Privacy Protection will limit the use of tracking pixels and mask users’ IP addresses.

How will these moves, driven by regulations like GDPR, CASL and CCPA, impact the performance of your email campaigns, and how can you get out in front of this to make sure more of your emails get delivered?

In this session, we discussed how email marketers are making fundamental changes to how they onboard opt-in recipients, maximize deliverability and stay on the right side of ever-evolving global privacy regulations.

Moderated by 

William Zhang
Director of Sales, Validity
LinkedIn

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Validity:

Validity is the most trusted name in customer data quality. Tens of thousands of organizations rely on Validity solutions – including Everest, DemandTools, GridBuddy Cloud, BriteVerify and Trust Assessments – to improve customer engagement and manage their customer data. With Validity, these organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth.

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