Snowplow - Promoting a Culture of Data Quality – The Impact of Bad Data on Your Business
Common Sense Virtual Roundtable:

Promoting a Culture of Data Quality
– The Impact of Bad Data on Your Business

December 14th, 2021, 10 AM – 11 AM CT, Successfully held

Presented by


Here’s what we discussed:

The way that companies use web and mobile data has transformed. Behavioral data is now being used to inform critical business decisions across a myriad of use cases, from fraud detection to real-time personalization. Ensuring high-quality data collection, alongside compliant and effective data storage and handling should be critical and a high priority across the business.

In this session, we discussed the importance of investing in data quality and building this into your companies’ culture.

Solution Expert

Archit Goyal
Product Strategist, Snowplow Analytics

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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