Common Sense Virtual Roundtable:

Customer Advocate-Driven Innovation

September 21st, Successfully held

Presented by


Here’s what we discussed:

Focus groups, beta programs, and other legacy approaches to collecting product feedback are inefficient. Leveraging customer advocates creates significant efficiencies because advocates are already believers in your product, so they are more motivated to provide useful feedback.

Creating segments of customer advocates is easier than attempting to segment focus groups, so feedback is better targeted. As you engage and reward customer advocates, some may become experts on your product Multiply this dynamic across your whole customer base and you have a powerful source of in-depth insights, fast.

In this session, we discussed how companies are building more efficient product feedback and innovation programs using customer advocacy.

Moderated by 

Jessica Frackelton
Senior Director of Product Management at Influitive

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Here’s what attendees at past events have said:

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