Epsilon - Don't Make These CDP Mistakes
Common Sense Virtual Roundtable:

Don’t Make These CDP Mistakes

 October 7th, Successfully held

Presented by


Here’s what we discussed:

CDPs sales are booming, but CDP implementations often fall short of expectations or fail outright.

As Forrester explains, “CDPs lack crucial capabilities to solve for identity resolution, data hygiene, and cross-channel orchestration. Thus, they can’t meet enterprise B2C marketers’ expectations for personalized and targeted customer engagement”.

Failed CDP implementations can be tied to an incomplete identity strategy which should include the following:

  • Data hygiene
  • Verification
  • Activation

In this session, we discussed how companies are succeeding with CDP by laying a data identity foundation first. We delve into the specifics of identity strategy, how to get started and pitfalls to avoid.

Moderated by 

Lakshmana Gnanapragasam
Vice President Strategy & Insights, APAC & MEA

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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