Epsilon - Don't Make These CDP Mistakes
Common Sense Virtual Roundtable:

Don’t Make These CDP Mistakes

 October 7th, 2021, Successfully held

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Presented by

Eplsilon

Here’s what we discussed:

CDPs sales are booming, but CDP implementations often fall short of expectations or fail outright.

As Forrester explains, “CDPs lack crucial capabilities to solve for identity resolution, data hygiene, and cross-channel orchestration. Thus, they can’t meet enterprise B2C marketers’ expectations for personalized and targeted customer engagement”.

Failed CDP implementations can be tied to an incomplete identity strategy which should include the following:

  • Data hygiene
  • Verification
  • Activation

In this session, we discussed how companies are succeeding with CDP by laying a data identity foundation first. We delve into the specifics of identity strategy, how to get started and pitfalls to avoid.

Moderated by 

Lakshmana Gnanapragasam
Vice President Strategy & Insights, APAC & MEA
LinkedIn

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Epsilon:

Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands.

Epsilon’s human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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