Ekata - Optimizing Risk Models to Balance Fraud Prevention and Customer Experience
Common Sense Virtual Roundtable:

Optimizing Risk Models to Balance Fraud Prevention and Customer Experience

April 15th, 2021, Successfully held

Presented by

Ekata

Here’s what we discussed:

There are many ways to verify a customer, to varying levels of certainty, in an effort to prevent platform fraud. However, the tactics that lead to high certainty (like uploading a driver’s license) typically inconvenience the customer and do not translate to a good experience. So how can you implement scalable solutions that catch fraudsters while not sacrificing customer experience?

Our attendees joined this roundtable of industry product experts to gain insights into third-party data implementation and other best practices to solve their identity verification challenges.

Questions we discussed:
  • What data are you using to inform your card risk decisions?
  • Do you measure lifetime value for your customers? Are you responsible for optimizing a user’s journey?
  • How do your fraud models or rules system perform today?
  • What identity data is critical for your risk assessment or transaction/user verification workflows?

Moderated by 

Frank Turner
Senior Solutions Architect at EKATA
LinkedIn

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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