Plexure - How McDonald’s & Ahold Delhaize saw record growth embracing Plexure's consumer engagement strategies
Common Sense Virtual Roundtable:

How McDonald’s & Ahold Delhaize saw record growth embracing Plexure’s consumer engagement strategies

August 26th, Successfully held

Presented by

Plexure

Here’s what we discussed:

McDonald’s Japan adopted Plexure’s mobile order and pay platform just before COVID-19 hit. Instead of the deep losses suffered by competing QSRs, they saw record results in this difficult time. The SuperIndo grocery chain beat their engagement objectives in just two weeks after launch. In this virtual roundtable, experts from Plexure answered questions about how it worked, and lessons learned.

Moderated by 

JC Hobaica

JC Hobaica

Head of Sales at Plexure
Colin Daymude

Colin Daymude

Head of Marketing at Plexure

Here is what we learned

McDonald’s Japan adopted Plexure’s mobile order and pay platform just before the COVID-19 pandemic hit. Instead of the deep losses suffered by competing QSRs, they saw record results in this difficult time. In addition, Plexure grocery chain client SuperIndo beat their engagement objectives in just two weeks after launch.
Here are some of the key findings from Plexure’s virtual roundtable about consumer engagement strategies:

Since COVID-19, digital sales are the fastest area of growth for restaurants.

UX, loyalty, and engagement are key to app growth. Even if you never have specials, you can offer food deals and rewards through the app to drive engagement, acquisition, frequency, and retention.

Get started with a third-party delivery service

If you optimize your menu for them, then it won’t cut as deep into your bottom line. From there, you can develop your own app and cut out the middleman. Soon, your own app will drive the customer journey.

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About Plexure

Plexure is a global mobile engagement company helping brands create sticky and more profitable relationships with consumers. Harnessing the power of consumer, contextual, behavioral and sales data, Plexure enables the delivery of deeply personalized compelling offers to customers through mobile channels. Plexure automates mobile marketing for brands like McDonalds, Ikea and 7-11.

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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