A New Approach to ABM for
Event Marketing
Network & Lunch Meet at Brasserie Van Baerle, Amsterdam

6th September 2022, 12:00 - 14:30 CET

An ABM Approach for Event Marketing
Network & Lunch Meet at
Brasserie Van Baerle, Amsterdam

6th September 2022,
12:00 - 14:30 CET

Here’s what we’ll discuss:

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

One option is by applying Account Based Marketing principles to event marketing.

In this lunch session, we’ll dig deeper into what ABM for Events really means.

BuyerForesight - A New Approach to ABM for Event Marketing

In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you, and how to properly engage these accounts once you have them in front of you.

Presented by


Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.

Lunch at Brasserie van Baerle

Brasserie van Baerle
Van Baerlestraat 158
​​1071 BG Amsterdam

Once started as a successful breakfast and lunch restaurant, Brasserie van Baerle has been a household name in Amsterdam for lunch and dinner for decades: a culinary ‘institute’ with the profile of a ‘modern classic’. The compact lunch and dinner menu consists of classic dishes from the – mainly French – brasserie kitchen and innovative contemporary dishes (including vegetarian and vegan).

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12:00 – 12:15

Welcome & Registration with Cocktails

12:16 – 14:15

Lunch & Networking

14:16 – 14:30


Solution Expert

Sales Director Europe at BuyerForesight™

This is an executive peer group round table event for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.

Who should apply for an invitation?

Marketing leaders focused on driving more value from their field & event marketing initiatives
Decision-makers who have buying authority for their organization

Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Brasserie van Baerle.

We will follow COVID guidelines mandated by the government and the venue.

Register to Attend

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