A New Approach to ABM for
Event Marketing
Networking & Dinner at Atlantis, The Palm, Dubai

September 1st 2022, 17:00 - 20:00 GST

A New Approach to ABM for Event Marketing
Networking & Dinner
at Atlantis, The Palm, Dubai

September 1st 2022,
17:00 - 20:00 GST

Here’s what we’ll discuss:

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

How do you apply Account Based Marketing approaches to event marketing?

In this dinner session, we’ll dig into what ABM for Events means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you.

BuyerForesight - A New Approach to ABM for Event Marketing
  • The top 3 most common targeting disconnects and how to fix them.
  • The most powerful KPI for any event and how to ensure you’re maximizing it.

Presented by


Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.

Dinner at Atlantis, The Palm, Dubai

Atlantis, The Palm
Crescent Rd – The Palm Jumeirah – Dubai – United Arab Emirates

Nestled between the calm turquoise waters of the Arabian Gulf and the majestic Dubai skyline, Atlantis, The Palm is the crown of the world-famous Palm Island in Dubai. Whether you’re staying in our world-renowned resort, dining in one of our award-winning celebrity chef restaurants or feeling the rush at Aquaventure Waterpark, experience a world away from your everyday at Atlantis, The Palm.

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17:00 – 17:15

Welcome & Registration

17:16 – 19:45

Dinner & Networking

19:46 – 20:00


Solution Expert

Mitch Speers, CRO, BuyerForesight
Chief Revenue Officer at BuyerForesight™

This is an executive peer group round table event for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.

Who should apply for an invitation?

Marketing leaders focused on driving more value from their field & event marketing initiatives
Decision-makers who have buying authority for their organization

Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.

We will follow COVID guidelines mandated by the government and the venue.

Register to Attend

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