A New Approach to ABM for
Event Marketing
Networking and Dinner at The Peninsula Paris

21st September 2022, 19:00 - 21:30 CET

A New Approach to ABM for Event Marketing
Networking and Dinner at The Peninsula Paris

21st September 2022, 19:00 - 21:30 CET

Here’s what we’ll discuss:

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

One option is by applying Account Based Marketing principles to event marketing.

In this dinner session, we’ll dig deeper into what ABM for Events really means.

BuyerForesight - A New Approach to ABM for Event Marketing

In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you, and how to properly engage these accounts once you have them in front of you.

Presented by

BuyerForesight

Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.

Dinner at The Peninsula Paris

Under the splendid dome inspired by a Chinese opera scene, enjoy a cocktail with sparkling colours, experience Chinese gourmet food with your peers.


The Peninsula Paris

19 Avenue Kléber,
Paris, France, 75116

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Agenda

19:00 – 19:15

Welcome & Registration with Cocktails

19:16 – 21:15

Dinner & Networking

21:16 – 21:30

Closing

Solution Expert

Tim-van-der-Horst
Sales Director Europe at BuyerForesight™
LinkedIn

This is an executive peer group round table event for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.

Who should apply for an invitation?

Marketing leaders focused on driving more value from their field & event marketing initiatives
Decision-makers who have buying authority for their organization

Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.

We will follow COVID guidelines mandated by the government and the venue.

Register to Attend











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