A New Approach to ABM for
Event Marketing
Networking & Dinner at QT Hotel, Sydney

15th September 2022, 18:00 - 21:00 AEST

A New Approach to ABM for Event Marketing
Networking & Dinner at QT Hotel, Sydney

15th September 2022, 18:00 - 21:00 AEST

Here’s what we’ll discuss:

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

One option is by applying Account Based Marketing principles to event marketing.

In this dinner session, we’ll dig deeper into what ABM for Events really means.

BuyerForesight - A New Approach to ABM for Event Marketing

In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you, and how to properly engage these accounts once you have them in front of you.

Presented by


Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.

Dinner at QT Hotel, Sydney

QT Hotel, Sydney
49 Market Street Sydney NSW 2000

Housed in the landmark State and Gowings buildings in the city centre, this polished hotel next to the iconic State Theatre is a 3-minute walk from Saint James train station, 9 km from the Sydney Opera House and 14 minutes’ walk from Darling Harbour.

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18:00 – 18:15

Welcome & Registration with Cocktails

18:16 – 20:45

Dinner & Networking

20:46 – 21:00


Solution Expert

Sales Director ANZ at BuyerForesight™

This is an executive peer group round table event for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.

Who should apply for an invitation?

Marketing leaders focused on driving more value from their field & event marketing initiatives
Decision-makers who have buying authority for their organization

Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside QT Hotel.

We will follow COVID guidelines mandated by the government and the venue.

Register to Attend

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