A New Approach to ABM for
Event Marketing
Networking & Dinner at The Ivy Asia, St. Paul’s, London

4th August, 2022, 18:30 - 21:00 BST, Successfully held

A New Approach to ABM for Event Marketing
Networking & Dinner at The Ivy Asia, St. Paul’s, London

4th August, 2022, 18:30 - 21:00 BST, Successfully held

Here’s what we discussed:

Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?

How do you apply Account Based Marketing approaches to event marketing?

In this dinner session, we’ll dig into what ABM for Events means. In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you.

BuyerForesight - A New Approach to ABM for Event Marketing
  • The top 3 most common targeting disconnects and how to fix them.
  • The most powerful KPI for any event and how to ensure you’re maximizing it.

Presented by

BuyerForesight

Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.

Dinner at The Ivy Asia, St. Paul’s

The Ivy Asia, St. Paul’s
36 New Change, London EC4M 9AG, United Kingdom

Located in the heart of the city in close proximity to Bank station, with stunning views of the world-famous St Paul’s Cathedral, The Ivy Asia St Paul’s is open seven days a week for lunch and dinner. Since we opened our restaurant in 2019, right across from St Paul’s Square, we’ve been inspiring and delighting locals, commuters and tourists alike with a menu as rich and varied as the diverse cultures that span the continent of Asia.

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Agenda

18:30 – 18:45

Welcome & Registration with Cocktails

18:46 – 20:45

Dinner & Networking

20:46 – 21:00

Closing

Solution Experts

Tim-van-der-Horst
Sales Director Europe at BuyerForesight™
LinkedIn
Mitch Speers, CRO, BuyerForesight
Chief Revenue Officer at BuyerForesight™
LinkedIn

Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.

We will follow COVID guidelines mandated by the government and the venue.

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