Sofitel Dubai The Palm

A NEW APPROACH TO ABM
FOR EVENT MARKETING

Networking & Dinner at Sofitel Dubai – The Palm
27th October 2022,
18:30 – 21:00 GST

HERE’S WHAT
WE WILL DISCUSS

Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?

In this dinner session, we’ll dig deeper into what ABM for Events really means. In the process, we’ll challenge commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We’ll also dive into how to successfully engage these accounts before, during, and after your event to increase ROI.

Presented by

BuyerForesight

BuyerForesight™ is the producer of Common Sense Conferences™

Dedicated to creating targeted conversational events, our Working Meals are filled with storytelling, debate, and surprising new insights. You’ll also get to know some other smart marketers.

SOLUTION EXPERT

Sandeep Sivaram
Chief Experience Officer at BuyerForesight™
LinkedIn
REGISTER

This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.

AGENDA

18:30 – 18:45

Welcome & Registration with Cocktails

18:45 – 20:45

Dinner & Networking

20:45 – 21:00

Closing

Dinner at Sofitel Dubai – The Palm

Sofitel Dubai The Palm is located on the East Crescent of Palm Jumeirah, a 30-minute drive from Dubai International Airport. It is easily accessible by taxi, car or metro, just off Sheikh Zayed Road with a clearly marked exit 34 for The Palm Jumeirah.

Sofitel Dubai The Palm

The Palm Jumeirah, East Crescent Road
P.O. Box 55558 Dubai

View on map

WHO SHOULD APPLY FOR AN INVITATION?

Marketing leaders focused on driving more value from their field & event marketing initiatives

Decision-makers who have buying authority for their organization

VENUE & REGISTRATION

Sofitel Dubai – The Palm

The Palm Jumeirah, East Crescent Road
P.O. Box 55558 Dubai












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    Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Sofitel.

    We will follow COVID guidelines mandated by the government and the venue.

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