I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
A NEW APPROACH TO ABM
FOR EVENT MARKETING
Networking & Dinner at Sofitel Dubai – The Palm
27th October 2022,
18:30 – 21:00 GST
WE WILL DISCUSS
Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this dinner session, we’ll dig deeper into what ABM for Events really means. In the process, we’ll challenge commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We’ll also dive into how to successfully engage these accounts before, during, and after your event to increase ROI.
This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.
18:30 – 18:45
Welcome & Registration with Cocktails
18:45 – 20:45
Dinner & Networking
20:45 – 21:00
Dinner at Sofitel Dubai – The Palm
Sofitel Dubai The Palm is located on the East Crescent of Palm Jumeirah, a 30-minute drive from Dubai International Airport. It is easily accessible by taxi, car or metro, just off Sheikh Zayed Road with a clearly marked exit 34 for The Palm Jumeirah.
WHO SHOULD APPLY FOR AN INVITATION?
VENUE & REGISTRATION
Sofitel Dubai – The Palm
Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Sofitel.
We will follow COVID guidelines mandated by the government and the venue.