Common Sense Network & Learn

Wine Flights & Loyalty Insights – A Future of Brand Building Session

November 19th, 2021, Successfully held

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Presented by

Epsilon

Here’s what we discussed over a glass of wine:

How are you using technology to transform your brand-building and customer engagement? AI-powered loyalty marketing tech is a generation ahead of expensive rewards programs, using 1st-party data for better targeting with no data privacy downsides.

In this session we discussed how marketers are now able to focus on experiential and emotional loyalty, opening up a goldmine of opportunity in the ASEAN market.

Solution Expert

Ashish Sinha
Managing Director – Epsilon APAC & MEA
LinkedIn

Here is what we learned:

Arun Godiyal, Global Director – Digital Marketing Activation, Standard Chartered Bank

• Arun joined the call to learn what others on the call are using for loyalty solutions.

Vikram Jain, Regional Category Marketing – Consumer Dairy Products, FrieslandCampina

• Vikram joined the call to learn how to build brand loyalty and to learn from others what they are doing to build brand loyalty.
• Vikram said some people will tell you loyalty does not mean anything, and it’s all about new user acquisition.
• For FrieslandCampina, loyalty means how often are you thinking about us. You may not buy our brand all the time, but you will think of our brand first.
• Vikram noticed that Starbucks may not have the best coffee, but you know you’ll get the same experience and quality every time. Consistency creates loyalty.
• Vikram asked the panel about emotional loyalty, and how they are working with it.

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Epsilon:

Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands.

Epsilon’s human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

Participation in this Virtual International Wine Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

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