Epsilon - Loyalty Tech: The Future of Brand Building
Common Sense Network & Learn

Loyalty Tech: The Future of Brand Building

December 10th, 2021, Successfully held

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Here’s what we discussed:

How are you using technology to transform your brand-building and customer engagement? AI-powered loyalty marketing tech is a generation ahead of expensive rewards programs, using 1st-party data for better targeting with no data privacy downsides.

In this session we discussed over a glass of wine, how marketers are now able to focus on experiential and emotional loyalty, to outcompete digital disruptors.

Solution Experts

Steve Smith
Vice President, Business Development at Epsilon
Joseph Taylor
Senior Vice President Strategic Consulting and Marketing Operations at Epsilon

Here is what we learned:

Valentina Russo, Marketing Manager Europe, Hotelbeds

With the recent acquisition of two international companies, they are now global in their reach. They discovered that their loyalty system was not really impacting revenue.

Because they are a B2B company whose end users are travel agents who sell retail, they discovered that price and discounts were not always what their customers wanted. In some instances, it was specific products that they could not get elsewhere.

Thais Tsui, Director, Digital Marketing, ASICS EMEA

ASICS EMEA is a health and wellness company and Tsui is responsible for media and brand performance. They have had one loyalty program since 2016 that has about 2.1 million members. About 40 percent of those are from her region.

The number of members is less relevant to Tsui than the ongoing engagement which she is looking to increase.

One of the things they are trying is to drive engagements by encouraging members to write positive reviews without making the incentive seem too transactional.

Request detailed session notes

We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.

About Epsilon: 

Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands.

Epsilon’s human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

Participation in this Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting. We’ll need your address to send you a bottle of wine to enjoy.

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