COMMON SENSE
Data & Analytics
Predict, North America

Renaissance Dallas Hotel, June 6 - 8, 2023

A conversational 3-day conference for Data Leaders focused on transformative data infrastructure and the analytic value that transformation creates.

COMMON SENSE
Data & Analytics
Predict, North America

Renaissance Dallas Hotel,
June 6 - 8, 2023
A conversational 3-day conference for Data Leaders focused on transformative data infrastructure and the analytic value that transformation creates.

What we will discuss at
COMMON SENSE

Data & Analytics
Predict, North America

The avalanche of data generated by companies and their customers should be a competitive advantage, but most companies are struggling to manage it all. Data accessibility, quality, governance and security are all critical for operationalizing machine learning applications, so the stakes are high. Emerging frameworks are helping us come to grips with these issues but the answers go beyond just technology.

In this conference, we’ll focus on the new ways and reasons to invest in getting the most value from your data.

Who Should Attend

Our conference is designed for 70 data & analytics leaders responsible for their company’s data infrastructure, data strategy, and analytics strategy, including CTOs, Chief Architects, Heads of Software Engineering, Data Analytics leaders, Chief Data Officers, and Chief Digital Officers from innovative enterprises in the Dallas metro area.

AGENDA

4 pm – 8 pm

Registration

6 pm – 6:45 pm

Sponsor Intro

6:45 pm – 8 pm

Cocktails & Appetizers

8 am – 8:50 am

Breakfast

9 am – 9:50 am

Panel Session

Theme – Personalisation & Trust

Moderated by:

ServiceNow
Why AI/ML projects succeed

Advanced analytics projects using ML are inherently complex with multiple points of failure, and most do in fact fail. There are plenty of reasons why these projects fail.

In this session we’ll discuss the key points of failure and how companies succeed in moving their models out of the sandbox and into successful production.

10 am – 10:50 am

Panel Session

Theme – Personalisation & Trust

Moderated by:

ServiceNow
The coming shift to Data as a Service

Increasingly companies are accessing data sources that have been collected and curated by third parties on a pay-as-you-go or subscription billing model. This reduces the need for companies to build their own expensive, proprietary data collection and storage systems for many types of applications.

Many DaaS companies offer analytics tools as-a-service as well. Data accessed through DaaS is typically used to augment a company’s proprietary data that it collects and processes itself in order to create richer and more valuable insights.

In this session, we’ll discuss how companies are deciding which data they can safely and profitably purchase from 3rd parties. What are the potential pitfalls, and how can those be avoided?

11 am – 11:15 am

Executive Insights Sessions

Theme – Personalisation & Trust

Best practices for encouraging product reviews

Positive online reviews are the best predictor of ecommerce sales success, but how do successful sellers ensure customers are leaving any reviews at all? We’ll explore the different approaches companies take to build product reviews into the buyer journey. What are the dos and don’ts, and how can you do to accelerate the accumulation of positive product reviews?

Theme – Customer Experience Analytics

Comparing metrics between mobile, PC and smart devices

Customers interact with your brand differently on different hardware. You’ll likely see different customer demographics on different devices too. In this session we’ll discuss how the same metrics have different meanings on different hardware, and how you can interpret these to improve CX on all the devices your customers use.

11:20 am – 11:55 am

Panel Session

Theme – Personalisation & Trust

Moderated by:

Uniphore
Should you be recruiting analytics engineers instead of data scientists?

The data scientist role is starting to lose its magic. Companies have failed to operationalize models, universities have produced coders who don’t understand business context, and data scientists spend hours on the dull work of dealing with messy, disparate data.

There’s an urgent need for insights to drive action, leading to the rise of the analytics engineers who create data products that include both business insights and the rigor of backend engineering processes.

In this session we’ll discuss how companies are making the decision whether to shift recruiting to analytics engineers who are more technical than an analytics translator, have deep knowledge of SQL and understand the business better than junior data scientists.

12 pm – 1 pm

Lunch

1 pm – 1:50 pm

Panel Session

Theme – Personalisation & Trust

Identifying root causes of data quality problems

When incorrect data is discovered, companies react with data profiling and data cleansing and typically build a plan to avoid repeating the mistakes that led to it.

However, data quality issues are much more challenging to resolve when they span the enterprise. 3 common challenges create data quality issues and make it difficult to resolve them:

  • Not treating data as an enterprise asset.
  • Executive management indifference
  • No time to implement & monitor best practices

In this session we’ll discuss how enterprises are overcoming these challenges in 2023.

2 pm – 2:30 pm

Networking Break

2:30 pm – 5:30 pm

Meeting & Learning

18:00 – 18:45

6 pm – 6:45 pm

Cocktail Reception

6:45 pm – 8:30 pm

Dinner

7:30 am – 8:45 am

Breakfast

9 am – 9:50 am

Panel Session

Theme – Personalisation & Trust

Moderated by:

Resulticks
Getting your data governance house in order

Gartner has predicted that 65% of the world’s population will be covered by regulations similar to GDPR before the end of 2023.

Wherever companies do business in the world, they will need to ensure that their internal data processing and handling procedures are adequately documented and understood. For many businesses, this will mean auditing exactly what information they have, how it is collected, where it is stored, and what is done with it.

In this session we’ll discuss how companies are tackling this task, and how new technologies are being used to make this process easier.

10 am – 11:50 am

Meeting & Learning

12 pm – 12:50 pm

Lunch
VENUE

Renaissance Dallas Hotel

2222 N Stemmons Fwy,
Dallas, TX 75207, USA

Quick Facts about
COMMON SENSE

Data & Analytics
PREDICT, NORTH AMERICA

Companies who have sponsored past Common Sense events

VENUE & REGISTRATION

2222 N Stemmons Fwy, Dallas,
TX 75207, United States

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    About Common Sense Conferences

    Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.

    Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at commonsense.events.

    Questions our invited guests often ask us

    General Conference

    Launched in 2019, Common Sense Conferences attract executive thought leaders from around the globe for conversation with peers and industry experts to promote innovation and growth. All Common Sense events share a “Less Presentation, More Conversation” theme because the last thing anyone needs is more heavy-handed sales pitches masquerading as “thought leadership”.

    Common Sense Conferences are produced by BuyerForesight, a 100-person marketing services company with offices in the US, India, Singapore, Australia, the United Arab Emirates, and the Netherlands.

    We produce executive thought leadership events worldwide.

    We emphasize conversation over presentation. We carefully vet every prospective participant to ensure they will both contribute and get value from each event.

    We have offices in Singapore, Kolkata, Bangalore, Sydney, Dubai, Amsterdam, and Duluth, Minnesota.

    Attend to learn and network with industry experts and executive peers.

    For half-day conferences, expect 30-35 participants and 5-6 sponsors.

    For full-day conferences, expect 55-60 participants and 8-10 sponsors.

    There are no current plans to invite media to upcoming conferences.

    Sessions will be recorded.

    Sessions will not be broadcast or made available for public viewing.

    Yes.

    Our business model relies on our participants being decision makers on behalf of their company, with control of a budget, buying authority, need for solutions and a timeline for purchase of those solutions within 12 months.

    Logistics

    Qualified participants pay nothing to attend.

    Common Sense Conferences will arrange and pay for air travel, hotel, and meals during the event for all qualified participants. Meals outside of the conference are not included. For some events we may offer either a car service or paid parking at the venue, but in general we expect participants to cover those costs for themselves.

    You’ll need to complete a qualification form.

    You can register here

    No. However, we request that you make a serious effort to find a colleague in your organization with similar qualifications to participate instead of you or take a meeting with at least 3 of our sponsors.

    You should plan to arrive in time to join us for cocktails (multi-day conferences), or during the designated registration time prior to sessions beginning (1-day or half-day conferences).

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    Airfare and hotel fees are covered. We also provide food & beverages at designated times and locations at the hotel during the conference.

    Please make your own arrangements to travel to and from the airport by taxi or rideshare.

    Yes, you may stay at the venue for multi-day events.

    Sessions

    The format includes several session types from a full-group keynote address to small conversational breakout sessions and 1:1 meetings. The majority of our activities are designed to foster small-group conversations among participants and our industry experts.

    A panel discussion is 3-5 experts discussing a series of questions posed by a moderator. Participants may ask and respond as well.

    Typically 50% or more of participants attend each session, depending on the conference agenda and the number of coinciding sessions.

    As many as you like.

    Yes, though some sessions may fill up; in this case, you’ll need to choose a different session.

    Yes, we strongly encourage your topic suggestions.

    Participants

    If you are a decision maker with control of a budget, buying authority, need for solutions, and a timeline for purchase of those solutions within 12 months, you will qualify. You may also qualify if you are a primary purchase influencer.

    You are expected to attend and participate in sessions, join us for meals and stay through the full program. You are not required to meet with any of our sponsors, though of course, we hope you’ll want to.

    We believe our participants have a lot of valuable information to share, so we encourage all participants to actively ask and answer questions during our sessions. We also ask some participants to consider serving on a panel.

    You aren’t required to be a “speaker” and lead a session; however, all participants should come prepared to share their expertise or ask good questions of their peers.

    If you are serving on a panel or delivering an address, we’ll introduce you to others you’ll be presenting with and set up prep calls for you. We do not use PowerPoint presentations in our breakout sessions, so a simple outline of what you intend to discuss is enough. Otherwise, all you need to do is read through the agenda and decide which sessions you’d like to participate in.

    Yes, we’d like a description of what you intend to cover, but bullet points are fine.

    Yes.

    Other participants are executives in medium to large enterprises fitting the target demographics of the conference.

    Sponsors

    Sponsors are leading technology vendors that can address the pain points of participants.

    No.

    Yes, we will share the information you provide to us with sponsors.

    Yes, sponsors will reach out to you after the conference.

    Yes.

    Yes.

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