COMMON SENSE
Data & Analytics
Insight Day, Boston

Boston, October 3rd 2023, 9:30 am - 7:00 pm

A conversational 1-day conference for Data Leaders focused on transformative data infrastructure and the analytic value that transformation creates.

COMMON SENSE
Data & Analytics
Insight Day, Boston

Boston, October 3rd 2023,
9:30 am - 7:00 pm

A conversational 1-day conference for Data Leaders focused on transformative data infrastructure and the analytic value that transformation creates.

What we will discuss at
COMMON SENSE

Data & Analytics
Insight Day, Boston

The avalanche of data generated by companies and their customers should be a competitive advantage, but most companies are struggling to manage it all. Data accessibility, quality, governance, and security are all critical for operationalizing machine learning applications, so the stakes are high. Emerging frameworks are helping us come to grips with these issues but the answers go beyond just technology.

In this conference, we’ll focus on the new ways and reasons to invest in getting the most value from your data.

WHO IS ATTENDING

Our conference is designed for 50 data & analytics leaders responsible for their company’s data infrastructure, data strategy, and analytics strategy, including CTOs, Chief Architects, Heads of Software Engineering, Data Analytics leaders, Chief Data Officers, and Chief Digital Officers from innovative enterprises and government agencies in the Boston metro area.

AGENDA

9:30 – 9:45 am

Registration

9:45 am – 10:15 am

Welcome Address & Sponsor Intro

10:20 am – 11:10 am

Panel Session 1

Moderated by

Quest

Realizing the CDP Promise in 2023

Companies bet big on CDPs, and most have been disappointed. What happened? What can we learn from those failures as well as from the companies that succeeded?

One key factor in nearly all CDP success stories is the quality and completeness of behavioral data companies use to understand and target customers. If behavioral data quality is poor, conversions won’t be properly attributed and real-time personalization will fail.

In this session, we’ll discuss how companies are collecting high-quality behavioral data in a secure, compliant way. We’ll also get into the strategies, policies, and technologies companies are using to connect predictive insights to actions that convert and delight customers in 2023 and beyond.

11:15 am – 12:30 pm

Networking & Sponsor Meetings

12:30 pm – 1:10 pm

Lunch

1:15 pm – 2:05 pm

Panel Session 2

Moderated by

Dremio

Multidimensional Data Observability – Why Does it Matter?

Data observability empowers data teams with multi-dimensional insights by synthesizing signals from multiple layers, consolidating and analyzing them to deliver superior performance and business ROI from data. This ensures the reliability of your pipelines and provides visibility into your data stack including infrastructure, applications, and users to identify, investigate, prevent, and remediate data issues.

In this session, we’ll discuss how data-first enterprise companies are using data observability to:

  • Scale data and analytics platforms by identifying performance and operational bottlenecks
  • Reduce cost and resource overruns by providing operational visibility, guardrails, and proactive alerts
  • Maximize data quality and minimize data outages by monitoring data reliability across frequent transformations.

2:10 pm – 3:00 pm

Panel Session 3

Moderated by

Sisu data

Going Beyond a Data Lakehouse

The term “Data Lakehouse” combines the power of a data lake with the power of a data warehouse, but the whole reason to invest in this technology is to facilitate advanced analytics, regardless of where you put your data.

In this session, we’ll discuss how companies are using new technologies to unify different analytics approaches, different teams of analysts, and different architectures in ways that go beyond what most data lakehouses can deliver.

3:10 pm – 4:20 pm

Networking & Sponsor Meetings

3:10 pm – 4:10 pm

Workshop

Moderated by

Sisu data

How to Create a Culture of Data Literacy in your Organization

Data literacy is a new business competency and a requirement for digital dexterity. CDAOs must step up their leadership and use data literacy metrics as the basis for communicating the value of fostering a data-literate workforce.

In this session, we’ll work through some approaches to measure and communicate the value of data literacy.

4:25 pm – 5:15 pm

Panel Session 4

Moderated by

Sisu data

Getting Your Data Governance House in Order

Gartner has predicted that 65% of the world’s population will be covered by regulations similar to GDPR before the end of 2023.

Wherever companies do business in the world, they will need to ensure that their internal data processing and handling procedures are adequately documented and understood. For many businesses, this will mean auditing exactly what information they have, how it is collected, where it is stored, and what is done with it.

In this session, we’ll discuss how companies are tackling this task, and how new technologies are being used to make this process easier.

5:20 pm – 7:00 pm

Cocktails & Networking

Quick Facts about
COMMON SENSE

DATA & ANALYTICS
INSIGHT DAY, DC

Companies who have sponsored past Common Sense events

VENUE & REGISTRATION

Boston, Massachusetts 

The venue will be announced shortly.

TALK TO US










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    About Common Sense Conferences

    Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.

    Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at commonsense.events.

    Questions our invited guests often ask us

    General Conference

    Launched in 2019, Common Sense Conferences attract executive thought leaders from around the globe for conversation with peers and industry experts to promote innovation and growth. All Common Sense events share a “Less Presentation, More Conversation” theme because the last thing anyone needs is more heavy-handed sales pitches masquerading as “thought leadership”.

    Common Sense Conferences are produced by BuyerForesight, a 100-person marketing services company with offices in the US, India, Singapore, Australia, the United Arab Emirates, and the Netherlands.

    We produce executive thought leadership events worldwide.

    We emphasize conversation over presentation. We carefully vet every prospective participant to ensure they will both contribute and get value from each event.

    We have offices in Singapore, Kolkata, Bangalore, Sydney, Dubai, Amsterdam, and Duluth, Minnesota.

    Attend to learn and network with industry experts and executive peers.

    For half-day conferences, expect 30-35 participants and 5-6 sponsors.

    For full-day conferences, expect 55-60 participants and 8-10 sponsors.

    There are no current plans to invite media to upcoming conferences.

    Sessions will be recorded.

    Sessions will not be broadcast or made available for public viewing.

    Yes.

    Our business model relies on our participants being decision makers on behalf of their company, with control of a budget, buying authority, need for solutions and a timeline for purchase of those solutions within 12 months.

    Logistics

    Qualified participants pay nothing to attend.

    Common Sense Conferences will arrange and pay for air travel, hotel, and meals during the event for all qualified participants. Meals outside of the conference are not included. For some events we may offer either a car service or paid parking at the venue, but in general we expect participants to cover those costs for themselves.

    You’ll need to complete a qualification form.

    You can register here

    No. However, we request that you make a serious effort to find a colleague in your organization with similar qualifications to participate instead of you or take a meeting with at least 3 of our sponsors.

    You should plan to arrive in time to join us for cocktails (multi-day conferences), or during the designated registration time prior to sessions beginning (1-day or half-day conferences).

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.

    Airfare and hotel fees are covered. We also provide food & beverages at designated times and locations at the hotel during the conference.

    Please make your own arrangements to travel to and from the airport by taxi or rideshare.

    Yes, you may stay at the venue for multi-day events.

    Sessions

    The format includes several session types from a full-group keynote address to small conversational breakout sessions and 1:1 meetings. The majority of our activities are designed to foster small-group conversations among participants and our industry experts.

    A panel discussion is 3-5 experts discussing a series of questions posed by a moderator. Participants may ask and respond as well.

    Typically 50% or more of participants attend each session, depending on the conference agenda and the number of coinciding sessions.

    As many as you like.

    Yes, though some sessions may fill up; in this case, you’ll need to choose a different session.

    Yes, we strongly encourage your topic suggestions.

    Participants

    If you are a decision maker with control of a budget, buying authority, need for solutions, and a timeline for purchase of those solutions within 12 months, you will qualify. You may also qualify if you are a primary purchase influencer.

    You are expected to attend and participate in sessions, join us for meals and stay through the full program. You are not required to meet with any of our sponsors, though of course, we hope you’ll want to.

    We believe our participants have a lot of valuable information to share, so we encourage all participants to actively ask and answer questions during our sessions. We also ask some participants to consider serving on a panel.

    You aren’t required to be a “speaker” and lead a session; however, all participants should come prepared to share their expertise or ask good questions of their peers.

    If you are serving on a panel or delivering an address, we’ll introduce you to others you’ll be presenting with and set up prep calls for you. We do not use PowerPoint presentations in our breakout sessions, so a simple outline of what you intend to discuss is enough. Otherwise, all you need to do is read through the agenda and decide which sessions you’d like to participate in.

    Yes, we’d like a description of what you intend to cover, but bullet points are fine.

    Yes.

    Other participants are executives in medium to large enterprises fitting the target demographics of the conference.

    Sponsors

    Sponsors are leading technology vendors that can address the pain points of participants.

    No.

    Yes, we will share the information you provide to us with sponsors.

    Yes, sponsors will reach out to you after the conference.

    Yes.

    Yes.

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