COMMON SENSE

CS20 Demand Generation

May 11th and 12th, 2020, The Blackstone, Chicago

COMMON SENSE
CS20 Demand Generation

May 11th and 12th, 2020, The Blackstone, Chicago

What is
COMMON SENSE
CS20 DEMAND GENERATION

It’s an invitation-only conference for 70 sales & marketing leaders driving B2B prospecting innovation at leading companies. They’ll be joined by 12 demand generation solutions providers. Each session is a conversation, not a presentation. We dig into real-world use cases, and ask hard questions. Our solutions providers (sponsors) are demand generation experts who are there to listen and brainstorm with you.

War Stories

A solution expert will moderate stories from 2 panelists about a demand generation initiative that was a great success or dismal failure and answer questions about what they learned. No podium, no stage, no PowerPoint.

Panel Sessions

3-person panel on a single topic moderated by a solution expert. Questions and conversation will follow. No podium, no stage, no PowerPoint.

Workshops

A single expert walking us through a topic they know intimately, followed by great questions and different perspectives from both attendees and solution experts. No podium, no stage, no PowerPoint.

OUR ATTENDEES

See what Common Sense attendees have to say about previous conferences.

Effective demand generation for high-consideration B2B sales is a moving target. Best practices are changing rapidly and even large companies don’t have many true experts.

Common Sense conferences bring together innovators from many different industries to share what’s working and what isn’t, and everybody learns.

Request an Invitation to Attend

OUR AGENDA

The Common Sense Demand Generation agenda has been developed with input from demand gen innovators from a wide variety of B2B sellers. Together we’re exploring how technology can help sales get in front of the right buyers at the right time.

ACCOUNT BASED MARKETING TRACK

  • How has ABM driven bigger, higher margin transactions, increased wallet share or improved retention?
  • Are you actually driving more revenue and margin by focusing on fewer accounts?
  • How do you define personalization? Is this scalable?
  • Omnichannel orchestration & personalization sounds great, but at what cost? Can you generate sufficient ROI?

SALES INTELLIGENCE TRACK

  • How do companies define sales intelligence? What’s the distinction between tacit and implicit sales intelligence?
  • How are companies leveraging sales intelligence to execute better ABM campaigns?
  • How much time should you spend researching target accounts and buyers? How do you measure the optimal balance between time invested and sales generated?
  • Sales intelligence reveals prospects with pain points that you can solve. Is this more valuable than behavioral intent signals?

SALES DEVELOPMENT TRACK

  • How much should you rely on automation? When does ML lose to human judgement?
  • Is sales development an entry level role?
  • Best practices for scaling your SDR/BDR organization.
  • Can you drive SQLs for high consideration purchases with automation alone? (TechTarget/Bombora – Outreach.io – Drift- Rep) What advantages does a good SDR bring?

TECHNOLOGY TRACK

  • How 3 companies have found the right balance between martech stack and people.
  • Emerging AI/ML tech to predict which prospects to prioritize.
  • How to source better leads from B2B media companies.
  • How the growth of privacy regulations will shape B2B demand gen.

MAY 11th

11:30 AM - 12:00 PM
Registration
12:00 AM - 12:45 AM
Lunch
12:45 AM - 1:15 PM
Sponsor Capabilities Presentations
Each sponsor gives a brief capabilities presentation

- What pain points do you solve?

- Who do you help? (industries, company types, roles)

- Who from the team are attending and what is their expertise?

1:25 PM - 2:15 PM
War Stories - 3 Sessions
2:25 PM - 3:15 PM
Panel/Roundtable Sessions - 3 Sessions
3:25 PM - 3:45 PM
Networking Break
3:45 PM - 5:30 PM
Vendor Meetings
5:30 PM - 6:00 PM
Break
6:00 - 7:00 PM PM
Cocktail Reception
7:00 PM - 8:00 PM
Dinner

MAY 12th

7:30 AM - 8:30 AM
Breakfast
8:30 AM - 9:20 AM
War Stories - 3 Sessions
9:30 AM - 10:20 AM
Panel/Roundtable Sessions - 3 Sessions
10:30 AM - 11:20 AM
Panel/Roundtable Sessions - 3 Sessions
11:30 AM - 12:20 PM
War Stories 3 Sessions - 3 Sessions
12:30 PM - 1:15 PM
Lunch
1:25 PM - 2:15 PM
Panel/Roundtable Sessions - 3 Sessions
2:25 PM - 2:45 PM
Networking Break
2:45 PM - 5:00 PM
Vendor Meetings
5:00 PM - 6:00 PM
Break
6:00 PM - 7:00 PM
Cocktail Reception

Request an Invitation to Attend

OUR PRICING

Sales & Marketing professionals who meet our qualification criteria attend at no cost. We cover the conference program, travel, food and lodging.

You must be a sales, marketing or demand generation executive with buying authority and budget for demand generation products and services
You must be responsible for B2B demand generation in your company
You must complete a brief qualification call
  • NO KEYNOTES
  • NO LECTURES
  • NO DEATH BY POWERPOINTS

OUR SOLUTION EXPERTS

Become a Common Sense Demand Generation Solution Expert

Common Sense Demand Generation is designed to provide solution experts (sponsors) with time to listen, engage and build relationships with senior sales & marketing execs responsible for demand generation in their companies.

Our attendees want to spend quality time with our solution experts, so we don’t have to force the issue.

Companies who attended previous Common Sense conferences

WHAT PEOPLE ARE SAYING

Request an Invitation to Attend

VENUE & REGISTRATION

CHICAGO

The Blackstone

636 South Michigan Avenue, Chicago, Illinois 60605

CALL TO REGISTER

Mitch Speers

+1 917-750-7287

Ash Prasad

+1 218-389-7816




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